Sunday, November 1, 2009

Nowism: Consumer trends should lead developments in publishing industry

The above title may seem logical to most of you; isn't it an obvious statement for all companies and industries? It should be obvious indeed but after attending 2 publishing related conferences last week it appears to me many parties have forgotten about this including the organisers of such conferences.

In both conferences the time spent on changing consumer behavior is close to 0. Instead the companies involved discuss defensive moves, what should be the price of an e-book and how can democracy survive without quality journalism. It is clear that the position of the companies involved is used as the starting point of discussion rather then the consumer.

In the coming weeks I want to focus in my blog on consumer / market trends that have an impact on how consumers (you and I ) "consume" content in the future. It is difficult to tell how the future will look like but by understanding the consumer trends it will be easier to judge in which direction we are heading. Starting point will be: Nowism, a trend described in November 09 briefing. Read it, it is an excellent briefing giving a lot of important clues to the publising industry on how to act in the coming years.
Let me know how you think Nowism will impact the publishing industry. 

No comments:

Post a Comment